reported by Brian Scott, FictionFanatic.com

PodShow, Inc. is releasing Infection, the new novel from critically-acclaimed author Scott Sigler, exclusively on the PodShow Podcast Network.

In a radical departure from traditional publishing, the company is releasing Sigler's new novel chapter-by-chapter through podcasts created by Sigler, prior to releasing the book in print. In an even greater departure from business as usual, the "Sigler Sessions" personal chapter podcast readings by Sigler will be offered at no cost to listeners.

This new release highlights a string of innovations that is helping PodShow to redefine the business model for authors and, in the process, have the same disruptive effect on the publishing industry that podcasting has had on the struggling radio industry. Building on the anticipation of legions of loyal readers and listeners who have discovered Sigler through the author's previous Internet blockbusters, Earthcore and Ancestor, the release of Infection, slated for March 11, 2005 on the PodShow Network ( http://www.podshow.com ) is expected to create a far greater demand.

Scott Sigler is already famous across the Internet for his first two novels, and, with only viral marketing, has amassed an eager and loyal audience generating hundreds of thousands of downloads across the globe. Sigler and PodShow are distributing Sigler's newest blockbuster, Infection, in unabridged serialized chapters to an eager audience of thousands of pre-registered subscribers. The audience for Infection is expected to grow quickly through exposure to the PodShow Podcast Network, the largest network of independent podcast listeners. The company expects to be able to monetize this promotion by creating additional content in print, games, audio and video for this core audience and expanding the reach through selective sponsors who covet the author's upscale, diverse and influential audience.

"If there were a literary category named cool-sci-fi-suspense-techno- thriller-smart-horror, Scott Sigler would be at the top of the list -- he creatively melds classic suspense and character development with controversial, cutting-edge developments in science and technology," said Adam Curry, Co founder and President, Podshow, Inc. "Scott's availability to his active fan base has created an online community that is truly infectious, and this listener-driven phenomenon is turning the publishing model on its head... I can't wait to hear the new voices created by Infection."

Scott Sigler's Infection was exposed to PodShow through a November 2005 promotion named "The Undition," which enabled over 2000 podcasters to nominate their existing shows as well as their creative concepts for new shows for addition to the PodShow Podcast Network. The company is already working with several other authors and publishers to enable them to take advantage of the company's Publishing 2.0 model. PodShow is now working with Sigler to extend his storytelling capabilities into unique content designed specifically for the small screen, such as Video iPods and mobile phones.